Rali taught me what design looks like when it moves beyond the classroom. Working with real timelines and real stakeholder feedback meant decisions carried weight. We were constantly iterating, refining, and adjusting in response to client conversations, which pushed me to think more strategically and communicate my rationale clearly.

One of my biggest takeaways was learning how to design for handoff. Every deliverable had to be usable and scalable for the client, not just polished for presentation. I focused on building cohesive systems so that typography, color, tone, and messaging stayed aligned across touchpoints and could be reused long after our team stepped away.

The pace was fast and the feedback loop never really stopped. That experience strengthened my ability to move quickly while staying intentional and consistent.

Seeing the final product in stores was surreal. It was a proud moment, not just because it existed, but because it reflected weeks of collaboration, iteration, and growth.