Tamagotchi: The LoveLock Edition reimagines the iconic digital pet as a shared ritual designed to strengthen relationships through play.

OVERVIEW

Facing declining cultural relevance, Tamagotchi had an opportunity to evolve alongside its original audience. We repositioned the brand for adulthood, transforming the digital pet from a solo nostalgic toy into a shared experience couples raise together. The LoveLock Edition is a redesigned Tamagotchi built for couples, turning daily care into a ritual that strengthens connection through play.

TYPE & TIMELINE

Save a Dying Brand

4 weeks (Spring 2026)

ROLE

Web Designer

Merchandise Designer

TEAM

Avni Srivastav (ST)

Izzy Pinson (AD)

Josef Pellegrini(CW)

Olivia Koerner(CBM)

TOOLS

Figma

Google Gemini

Illustrator

Photoshop

Tamagotchi: The LoveLock Edition reimagines the iconic digital pet as a shared ritual designed to strengthen relationships through play.

OVERVIEW

Facing declining cultural relevance, Tamagotchi had an opportunity to evolve alongside its original audience. We repositioned the brand for adulthood, transforming the digital pet from a solo nostalgic toy into a shared experience couples raise together. The LoveLock Edition is a redesigned Tamagotchi built for couples, turning daily care into a ritual that strengthens connection through play.

ROLE

Web Designer

Merchandise Designer

TEAM

Avni Srivastav (ST)

Izzy Pinson (AD)

Josef Pellegrini(CW)

Olivia Koerner(CBM)

TYPE & TIMELINE

Save a Dying Brand

4 weeks (Spring 2026)

TOOLS

Figma

Google Gemini

Illustrator

Photoshop

BACKGROUND

This project began with a challenge to save a declining brand and reinvent it in a way that would not only restore relevance, but fundamentally shift how people think about it. We selected Tamagotchi, a once iconic cultural phenomenon that lost momentum as its core audience aged up. While the brand retained strong nostalgic equity, it had not meaningfully evolved beyond its identity as a children’s toy. Rather than introducing it to a new generation of kids, we saw an opportunity to reintroduce Tamagotchi to the people who grew up with it.

PROBLEM

Tamagotchi lost relevance as its core audience aged up.

INSIGHT

Play is the best way to build a partnership.

STRATEGY

Make Tamagotchi a shared ritual that doubles as productive fun.

Tamagotchi: The LoveLock Edition reimagines the iconic digital pet as a shared ritual designed to strengthen relationships through play.

OVERVIEW

Facing declining cultural relevance, Tamagotchi had an opportunity to

evolve alongside its original audience.

We repositioned the brand for adulthood, transforming the digital pet from a solo nostalgic toy into a shared experience couples raise together. The LoveLock Edition is a redesigned Tamagotchi built for couples, turning daily care into a

ritual that strengthens connection through play.

ROLE

Web Designer

Merchandise Designer

TYPE & TIMELINE

Save a Dying Brand

4 weeks (Spring 2026)

TOOLS

Figma

Google Gemini

Illustrator

Photoshop

TEAM

Avni Srivastav (ST)

Izzy Pinson (AD)

Josef Pellegrini(CW)

Olivia Koerner(CBM)

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance.

OVERVIEW

Nightlife should be fun, exciting, and safe, but for many women, LGBTQ+ individuals, and newcomers, it often feels daunting. Navigating nightlife without reliable safety information can lead to anxiety and missed opportunities for connection. That’s where Vibe Check comes in — a Y2K-inspired safety app that provides real-time safety ratings, live alerts, and community-driven tools to empower nightlife enthusiasts to explore confidently and connect meaningfully. Vibe Check transforms nightlife into a safer and more enjoyable experience for everyone.

ROLE

UX/UI Design

TYPE & TIMELINE

10 week Internship

Summer 2025

TOOLS

Figma

Photoshop

Illustrator

Canva

TEAM

Zofia Farley

Sandra Sanchez

Olivia Koerner

Alyssa Black

Allianz Partners is a world leader in B2B2C insurance and assistance, offering global solutions that span international health and life, travel insurance, automotive and assistance.

OVERVIEW

Nightlife should be fun, exciting, and safe, but for many women, LGBTQ+ individuals, and newcomers, it often feels daunting. Navigating nightlife without reliable safety information can lead to anxiety and missed opportunities for connection. That’s where Vibe Check comes in — a Y2K-inspired safety app that provides real-time safety ratings, live alerts, and community-driven tools to empower nightlife enthusiasts to explore confidently and connect meaningfully. Vibe Check transforms nightlife into a safer and more enjoyable experience for everyone.

ROLE

UX/UI Design

TYPE & TIMELINE

10 week Internship

Summer 2025

TOOLS

Figma

Photoshop

Illustrator

Canva

TEAM

Zofia Farley

Sandra Sanchez

Olivia Koerner

Alyssa Black

BACKGROUND

This project began with a challenge to save a declining brand and reinvent it in a way that would not only restore relevance, but fundamentally shift how people think about it. We selected Tamagotchi, a once iconic cultural phenomenon that lost momentum as its core audience aged up. While the brand retained strong nostalgic equity, it had not meaningfully evolved beyond its identity as a children’s toy. Rather than introducing it to a new generation of kids, we saw an opportunity to reintroduce Tamagotchi to the people who grew up with it.

STRATEGY

Make Tamagotchi a shared ritual that doubles as productive fun.

INSIGHT

Play is the best way to build a partnership.

PROBLEM

Tamagotchi lost relevance as its core audience aged up.

BACKGROUND

This project began with a challenge to save a declining brand and reinvent it in a way that would not only restore relevance, but fundamentally shift how people think about it. We selected Tamagotchi, a once iconic cultural phenomenon that lost momentum as its core audience aged up. While the brand retained strong nostalgic equity, it had not meaningfully evolved beyond its identity as a children’s toy. Rather than introducing it to a new generation of kids, we saw an opportunity to reintroduce Tamagotchi to the people who grew up with it.

PROBLEM

Tamagotchi lost relevance as its core audience aged up.

INSIGHT

Play is the best way to build a partnership.

STRATEGY

Make Tamagotchi a shared ritual that doubles as productive fun.

SOLUTION

Introducing Tamagotchi Lovelock.

Tamagotchi LoveLock reimagines the digital pet as a connected experience built for two. Designed specifically for couples, the device introduces shared mechanics that transform individual care into a synchronized ritual.


Love Tap allows partners to tap their devices together when they are physically together, unlocking exclusive mini games and special features that cannot be accessed alone. The mechanic rewards real world interaction and reinforces togetherness.


TamaLink introduces Wi Fi connectivity, keeping both devices in sync at all times. Your shared Tamagotchi’s mood, growth, and progress update across both screens, ensuring that care remains collaborative, even when apart.


Device Bonding enables the Tamagotchi to travel between devices. Partners can share responsibilities, take turns nurturing their pet, and maintain progress regardless of distance.


Together, these features transform Tamagotchi from a solo toy into a shared system rooted in ritual, accountability, and play.

REFLECTION

Tamagotchi pushed me outside of my usual design comfort zone. I naturally gravitate toward clean, minimal, and structured interfaces, but this brand required something entirely different. Tamagotchi is maximalist, playful, and visually expressive, and leaning into that energy challenged me to expand my range as a designer.


My role focused on designing the LoveLock plush collectibles and translating our established art direction into the website experience. I enjoyed taking the visual system developed for the packaging and extending it into a cohesive digital environment. The challenge was maintaining the brand’s bold, fun personality while ensuring the website still felt organized and intentional.


This project reinforced the importance of adaptability. Strong design is not about imposing a personal aesthetic, but about understanding the brand and building a system that supports it.

REFLECTION

Tamagotchi pushed me outside of my usual design comfort zone. I naturally gravitate toward clean, minimal, and structured interfaces, but this brand required something entirely different. Tamagotchi is maximalist, playful, and visually expressive, and leaning into that energy challenged me to expand my range as a designer.


My role focused on designing the LoveLock plush collectibles and translating our established art direction into the website experience. I enjoyed taking the visual system developed for the packaging and extending it into a cohesive digital environment. The challenge was maintaining the brand’s bold, fun personality while ensuring the website still felt organized and intentional.


This project reinforced the importance of adaptability. Strong design is not about imposing a personal aesthetic, but about understanding the brand and building a system that supports it.






Other projects

Other projects

REFLECTION

Tamagotchi pushed me outside of my usual design comfort zone. I naturally gravitate toward clean, minimal, and structured interfaces, but this brand required something entirely different. Tamagotchi is maximalist, playful, and visually expressive, and leaning into that energy challenged me to expand my range as a designer.


My role focused on designing the LoveLock plush collectibles and translating our established art direction into the website experience. I enjoyed taking the visual system developed for the packaging and extending it into a cohesive digital environment. The challenge was maintaining the brand’s bold, fun personality while ensuring the website still felt organized and intentional.


This project reinforced the importance of adaptability. Strong design is not about imposing a personal aesthetic, but about understanding the brand and building a system that supports it.

Other projects